QRDI 2030 places the business sector, comprised of large local enterprises, multinational corporations (MNCs), start-ups and small and medium-sized enterprises (SMEs), as the primary driver of R&D-based innovation. Government entities also play a key role, as enablers of business sector activity, as potential buyers of innovative products and services, and as innovators, translating research outputs into policy reforms that benefit the nation. QRDI 2030 seeks to drive its business sector toward lending greater focus in the area of innovation and value creation through new or significantly improved R&D-based products or services, or, in the case of government, research-based policies to meet end-user needs.